The Top Blog Post – What Happened in 2016? 2016 has been a great year for Conversion-Uplift as I now offer conversion rate consultancy services to a range of organisations. I also migrated from Tumblr to a WordPress and published a Glossary of Conversion Marketing. This has over 250 pages of definitions and examples from the commercial world. But what
Buyer Personas and website optimisation: Why is it that there is so much talk about creating buyer personas and yet I often see little evidence that they are utilised effectively to improve the bottom line and increase conversion rates? Creating buyer personas make a lot of sense but rarely do they appear to be discussed when companies create website optimisation
Secrets of Conversion Optimisation Strategy: A successful conversion optimisation strategy has the potential to significantly improve revenues from your digital marketing and increase business growth. Companies such as Spotify, Netflix, Google, and Booking.com have mastered this process. They conduct literally thousands of experiments a year to improve the performance of their digital experience. Yet many other companies struggle to grow
Eye-Tracking that Reads Emotions: Feelings drive much of our behaviour and so emotional engagement with digital content can be a strong indicator of its effectiveness at getting our attention. This is especially critical for mobile gaming apps as unless users are engaged they may lose interest and delete the app from their phone. Imagine then the power of emotion-enabled gaming
What do users want from your digital experience? We used the Hotjar user experience tool to place a poll on our homepage to find out what users want from the page. We then compared this with what was actually on the page. The Venn diagram above shows how so much of what was on the homepage didn’t match what users want
Why Are Web Analytics Tools Important? Web analytics tools allow you to track exactly where visitors go on your site, how long they spend on each page and how they interact with your site or app. This allows you to understand more about your potential customers and to measure, analyse and report on your traffic. Web analytics tools answer four key
What Is A One-Page Website? Is a one-page website a passing fad that participants will in time see as a ghastly mistake or do they have a place as a practical alternative to the traditional large website? Now, I’m not questioning the role of a single page website for a landing page for promotions or product announcements, special project, showcasing a portfolio or a
Address Lookup Solutions Speed Up Data Input: Updated: 08/07/20: Address lookup solutions allow customers to quickly input and validate address details as they go through a sign-up or checkout process. Address lookup tools shorten form length and can significantly reduce the time it takes to complete a form. There are even some free address lookup API’s available which
Does Usability Research Measure Reality? Usability research is recognised as essential for checking whether a site or app is intuitive and easy to navigate to create a great customer experience. Usability research helps inform our decisions about the choice architecture. Remote usability research solutions or face-to-face user interviews are often used to identify the main usability problems, but do these
14 Resources For Image Optimisation: Pictures are important for websites because studies indicate that a relevant image improves engagement and views of a page. Images grab our attention and can trigger emotions much more quickly than text. Our brains process images almost instantly, but it takes much longer to read copy. But do you need worry about image optimisation? Serving images has a cost as
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