By - Neal Cole

Five Design Mistakes That Kill Conversion Rates

Common Design Mistakes To Avoid: Good web design is usually simple and intuitive, but that doesn’t mean web design is easy or that design mistakes don’t occur. This is why it’s important to bring together specialists in areas such as UX design, conversion optimisation and user research to help create a great user experience that delivers a high conversion rate.

By - Neal Cole

Conversion Rate Optimisation Strategy Mistakes

10 Top Conversion Rate Optimisation Strategy Mistakes: There is plenty of advice on Twitter and other social media about conversion rate optimisation strategy. ConversionXL, Widerfunnel, and Hubspot to name but a few. Despite this many organisations continue to make some basic errors that seriously limit their ability to improve sales and revenues from their conversion rate optimisation strategy. Below are nine of

By - Neal Cole

17 Top Web Analytics Tools Compared

Why Are Web Analytics Tools Important? Web analytics tools allow you to track exactly where visitors go on your site, how long they spend on each page and how they interact with your site or app. This allows you to understand more about your potential customers and to measure, analyse and report on your traffic. Web analytics tools answer four key

Single page websites like popcorngarage.com can cause problems with SEO and conversion
By - Neal Cole

Why Do One-Page Websites Suck?

What Is A One-Page Website? Is a one-page website a passing fad that participants will in time see as a ghastly mistake or do they have a place as a practical alternative to the traditional large website? Now, I’m not questioning the role of a single page website for a landing page for promotions or product announcements, special project, showcasing a portfolio or a

Image of video spokesperson on lettingref.com
By - Neal Cole

Does A Website Presenter Improve Conversions?

  What Are The Benefits Of  A Website Presenter?  If you visit the websites for Virgin Holidays, IoEE, Lettingref.com, Sheraton Hotels, Surefit Carpets, or many other sites you may come across a virtual website presenter or greeter. A video  spokesperson normally features a transparent background to create the impression that they are standing on your website and this means they grab attention. It can also reduce

Usability research offers valuable insights into how to improve a user experience, but does the research always reflect real behaviour?
By - Neal Cole

Does Usability Research Reflect Real Behaviour?

  Does Usability Research Measure Reality? Usability research is recognised as essential for checking whether a site or app is intuitive and easy to navigate to create a great customer experience.  Usability research helps inform our decisions about the choice architecture.  Remote usability research solutions or face-to-face user interviews are often used to identify the main usability problems, but do these

Prospect theory explains how decision making is influenced by risk
By - Neal Cole

Conversion Optimisation Strategy & Poker

Conversion Optimisation Strategy: Poker is a game of strategy and just like conversion optimisation unless you have a clear strategy you are sure to lose. When I was optimising a major poker website and app I decided I needed to get under the skin of the average player. One of the ways I did this was by learning to play poker

By - Neal Cole

Does Low-Contrast Text Kill Conversion Rates?

Why Does Low-Contrast Text Suck? Low-contrast text is a concern because much of the information we glean from a website is in the form of letters, words, sentences and paragraphs carefully crafted to communicate how the site can help visitors complete a task or achieve a goal. This is normally assisted by the use of high contrast fonts and typefaces that make the

By - Neal Cole

Website Rating Software & Customer Reviews

  Rank Your Website To Improve Traffic & Conversions:  Updated 15/06/18: Trust is just as important online as it is offline. That’s why many people use website rating reputation tools to check out websites, links and files before they decide to interact with them. Website owners can also use these tools to check the rating of their own sites to

By - Neal Cole

How Do Design and Culture influence Digital Marketing?

Design and Culture Influence Conversions: Digital marketing and website optimisation is about persuading visitors to take action. But what if your visitors come from a range of different countries and cultures?  Will one strategy work for all visitors even though they come from different cultures? Design and culture are highly interrelated and yet little allowance is often made by some websites