Five Design Mistakes That Kill Conversion Rates

Common Design Mistakes To Avoid: Good web design is usually simple and intuitive, but that doesn’t mean web design is easy or that design mistakes don’t occur. This is why it’s important to bring together specialists in areas such as UX design, conversion optimisation and user research to help create a great user experience that… Continue reading Five Design Mistakes That Kill Conversion Rates

Conversion Rate Optimisation Strategy Mistakes

10 Top Conversion Rate Optimisation Strategy Mistakes: There is plenty of advice on Twitter and other social media about conversion rate optimisation strategy. ConversionXL, Widerfunnel, and Hubspot to name but a few. Despite this many organisations continue to make some basic errors that seriously limit their ability to improve sales and revenues from their conversion rate optimisation… Continue reading Conversion Rate Optimisation Strategy Mistakes

18 Top Web Analytics Tools Compared

Why Are Web Analytics Tools Important? Web analytics tools allow you to track exactly where visitors go on your site, how long they spend on each page and how they interact with your site or app. This allows you to understand more about your potential customers and to measure, analyse and report on your traffic. Web… Continue reading 18 Top Web Analytics Tools Compared

Why Do One-Page Websites Suck?

What Is A One-Page Website? Is a one-page website a passing fad that participants will in time see as a ghastly mistake or do they have a place as a practical alternative to the traditional large website? Now, I’m not questioning the role of a single page website for a landing page for promotions or product announcements, special project,… Continue reading Why Do One-Page Websites Suck?

Does A Website Presenter Improve Conversions?

  What Are The Benefits Of  A Website Presenter?  If you visit the websites for Virgin Holidays, IoEE, Lettingref.com, Sheraton Hotels, Surefit Carpets, or many other sites you may come across a virtual website presenter or greeter. A video  spokesperson normally features a transparent background to create the impression that they are standing on your website and this means they… Continue reading Does A Website Presenter Improve Conversions?

Does Usability Research Reflect Real Behaviour?

  Does Usability Research Measure Reality? Usability research is recognised as essential for checking whether a site or app is intuitive and easy to navigate to create a great customer experience.  Usability research helps inform our decisions about the choice architecture.  Remote usability research solutions or face-to-face user interviews are often used to identify the main… Continue reading Does Usability Research Reflect Real Behaviour?

Conversion Optimisation Strategy & Poker

Source: 888poker.com

Conversion Optimisation Strategy: Poker is a game of strategy and just like conversion optimisation unless you have a clear strategy you are sure to lose. When I was optimising a major poker website and app I decided I needed to get under the skin of the average player. One of the ways I did this was… Continue reading Conversion Optimisation Strategy & Poker

Does Low-Contrast Text Kill Conversion Rates?

Why Does Low-Contrast Text Suck? Low-contrast text is a concern because much of the information we glean from a website is in the form of letters, words, sentences and paragraphs carefully crafted to communicate how the site can help visitors complete a task or achieve a goal. This is normally assisted by the use of high contrast… Continue reading Does Low-Contrast Text Kill Conversion Rates?

Ecommerce Customer Review Platforms & Website Rating Software

  Establish Trust  To Improve Traffic & Conversions:  Updated 16/11/20 – Scroll down to see browser extensions to authenticate websites:   Trust is just as important online as it is offline. That’s why many people use website rating reputation tools to check out websites, links and files before they decide to interact with them. Website… Continue reading Ecommerce Customer Review Platforms & Website Rating Software

How Culture influences Website Design

Culture Influences Website Design and Optimisation:   This post explores the science of how culture influences website design and conversion rate optimisation. Marketing is about persuading visitors to take action. But what if your visitors come from a range of different countries and cultures?  Will one strategy work for all visitors even though they come… Continue reading How Culture influences Website Design