By - Neal Cole

17 Top Web Analytics Tools Compared

Why Are Web Analytics Tools Important? Web analytics tools allow you to track exactly where visitors go on your site, how long they spend on each page and how they interact with your site or app. This allows you to understand more about your potential customers and to measure, analyse and report on your traffic. Web analytics tools answer four key

By - Neal Cole

Voice of The Customer Tools To Boost Conversions

Do you want to use Voice of the Customer tools to get feedback from your visitors, but not sure how to go about it? I’ve outlined below a best practice guide on how to use online Voice of the Customer tools to gain insights and increase conversions. I’ve also reviewed over 20 online survey tools for you to use. When

By - Neal Cole

12 Must Read Digital Marketing Books

12 Must Read Digital Marketing Books: Here are twelve  brilliant digital marketing books that will give you insights into conversion rate optimisation  and provide help with marketing, design, usability and the psychology of  visitor behaviour. These are excellent books for helping you define your strategy and identify insights to develop hypothesis for website/app and landing page design and optimisation. The first three books

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