By - Neal Cole

The Bandwagon Effect & Influencer Marketing

What is the Bandwagon Effect? The bandwagon effect is a psychological tendency where the adoption of ideas, products or behaviour increases with the uptake (or perceived uptake) by others. This means that the propensity to take-up something rises as more people decide to follow the trend (i.e. jump on the bandwagon). Some times the bandwagon effect is driven by a

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