What is Digital Skeuomorphism? Skeuomorphism is the design concept which uses ornamental design elements to create three dimensional effects to make items resemble their real-world counter-parts. Digital skeuomorphism is frequently used to provide a visual cue in the design of user interfaces and web design. This can help improve your conversion rate because it makes a design more intuitive.
A broken user experience can completely kill conversions and yet many companies make changes without evidence and launch features no one wants. Why do companies put so little effort into fixing their user experience? Could it be that no one ever gets promoted for fixing a broken user experience, but shiny new features are much more likely to be
Google Search Console is Free! When I advise start-ups on conversion rate optimisation the first thing I do is set them up with Google Search Console tool (previously Google Webmaster Tools). Unlike many free solutions Google Search Console provides webmasters with a comprehensive set of tools to inform and improve a site’s performance from an SEO, user experience and conversion
Persona Template – Free ! Updated 02/07/2020 – Now with 12 free persona templates. A persona template is often applied in user-centred design because they create better understanding of and empathy for prospects and customers alike. Buyer persona templates are used for a variety of purposes, including as a customer journey mapping tool, improving customer onboarding, designing sales
What Are The Benefits of Live Chat? Updated 12/06/2020: Live chat can help improve visitor engagement, reduce bounce rates and cut operational costs by offering real-time interaction with customers whilst they are on your website. Why wait until visitors have left your site to try and contact them? Live chat is a key tool for conversion rate optimisation and
Conversion Optimisation Strategy: Poker is a game of strategy and just like conversion optimisation unless you have a clear strategy you are sure to lose. When I was optimising a major poker website and app I decided I needed to get under the skin of the average player. One of the ways I did this was by learning to play poker
How Culture Influences Conversions: Does culture influence digital marketing and website optimisation? Marketing is about persuading visitors to take action. But what if your visitors come from a range of different countries and cultures? Will one strategy work for all visitors even though they come from different cultures? Design and culture are highly interrelated and yet little allowance is
12 Must Read Digital Marketing Books: Here are twelve brilliant digital marketing books that will give you insights into conversion rate optimisation and provide help with marketing, design, usability and the psychology of visitor behaviour. These are excellent books for helping you define your strategy and identify insights to develop hypothesis for website/app and landing page design and optimisation. The first three books