By - Neal Cole

Does Skeuomorphism Improve Adoption of Technology?

What is Digital Skeuomorphism? Skeuomorphism is the design concept which uses ornamental design elements to create three dimensional effects to make items resemble their real-world counter-parts.  Digital skeuomorphism is frequently used to provide a visual cue in the design of user interfaces and web design. This can help improve your conversion rate because it makes a design more intuitive. For

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By - Neal Cole

Skyrocket Conversions By Fixing Your User Experience

A broken user experience can completely kill conversions and yet many companies make changes without evidence and launch features no one wants. Why do companies put so little effort into fixing their user experience? Could it be that no one ever gets promoted for fixing a broken user experience, but shiny new features are much more likely to be noticed

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By - Neal Cole

How To use Google Search Console To Boost Conversions

Google Search Console is Free! When I advise start-ups on conversion rate optimisation the first thing I do is set them up with  Google Search Console tool (previously Google Webmaster Tools). Unlike many free solutions Google Search Console provides webmasters with a  comprehensive set of tools to inform and improve a site’s performance from an SEO, user experience and conversion

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By - Neal Cole

7 Free Online Persona Templates

Free Persona Templates To Improve The Customer Experience : A buyer persona is a great tool for improving understanding of your important customer segments and communicating  this knowledge to the wider business. Personas help bring your customers to life and get away from using descriptive statistics that rely on averages that are highly misleading. There is no such thing as an

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By - Neal Cole

How To Use Live Chat To Improve Conversions

What Are The Benefits of Live Chat? Updated 8/01/2018: Live chat can help improve visitor engagement, reduce bounce rates and cut operational costs by offering real-time interaction with customers whilst they are on your website. Why wait until visitors have left your site to try and contact them? Live chat is a key tool for conversion rate optimisation and  helps

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Prospect theory explains how decision making is influenced by risk
By - Neal Cole

Conversion Optimisation Strategy & Poker

Conversion Optimisation Strategy: Poker is a game of strategy and just like conversion optimisation unless you have a clear strategy you are sure to lose. When I was optimising a major poker website and app I decided I needed to get under the skin of the average player. One of the ways I did this was by learning to play poker

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By - Neal Cole

How Does Culture influence Digital Marketing

How Culture Influences Conversions: Does culture influence digital marketing and website optimisation? Marketing is about persuading visitors to take action. But what if your visitors come from a range of different countries and cultures?  Will one strategy work for all visitors even though they come from different cultures? Design and culture are highly interrelated and yet little allowance is often

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By - Neal Cole

12 Must Read Digital Marketing Books

12 Must Read Digital Marketing Books: Here are twelve  brilliant digital marketing books that will give you insights into conversion rate optimisation  and provide help with marketing, design, usability and the psychology of  visitor behaviour. These are excellent books for helping you define your strategy and identify insights to develop hypothesis for website/app and landing page design and optimisation. The first three books

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