By - Neal Cole

Improving Information Architecture Using Tree Testing

How Good Is Your Information Architecture? The information architecture of a site or app is crucial to creating a good user experience. A good test of the information architecture is to evaluate how easy it is for visitors to find what they are looking for.  However, many websites and apps have never tested the findability of items in their navigation

By - Neal Cole

Why Does Usability Testing Improve Conversions?

Why Should You Do Usability Testing? Updated: 24/11/2020 To create a pain free user experience and optimise conversion it is essential to carry out usability testing research. Sure, you can ask a few people around the office to check out your new site, but it is more important to get  feedback from ‘real users’ who do not work in e-commerce  and