How Good Is Your Information Architecture? The information architecture of a site or app is crucial to creating a good user experience. A good test of the information architecture is to evaluate how easy it is for visitors to find what they are looking for. However, many websites and apps have never tested the findability… Continue reading Improving Information Architecture Using Tree Testing
Why Should You Do Usability Testing? Updated: 10/03/2021 To create a pain free user experience and optimise conversion it is essential to carry out usability testing research. Sure, you can ask a few people around the office to check out your new site, but it is more important to get feedback from ‘real users’ who do… Continue reading Why Does Usability Testing Improve Conversions?