By - Neal Cole

9 Tools For Getting Quick Design Feedback

Quick Design Feedback Tools: How do you get quick design feedback so that you can minimise the risk of reducing conversion on your site or app? There is constant pressure to keep websites looking fresh and to add new functionality or content to improve the customer experience. However, from my experience of evaluating website performance one thing is guaranteed, customers

Usability testing helps prevent user frustration from a poor user experience
By - Neal Cole

Why Does Usability Testing Improve Conversions?

Why Should You Do Usability Testing? To create a pain free user experience and optimise conversion it is essential to carry out usability testing research. Sure, you can ask a few people around the office to check out your new site, but it is more important to get  feedback from ‘real users’ who do not work in e-commerce  and are not

Usability research offers valuable insights into how to improve a user experience, but does the research always reflect real behaviour?
By - Neal Cole

Does Usability Research Reflect Real Behaviour?

  Does Usability Research Measure Reality? Usability research is recognised as essential for checking whether a site or app is intuitive and easy to navigate to create a great customer experience.  Usability research helps inform our decisions about the choice architecture.  Remote usability research solutions or face-to-face user interviews are often used to identify the main usability problems, but do these

By - Neal Cole

11 Card Sorting Tools To Improve Information Architecture

What is Card Sorting? Updated 20/12/17: Online card sorting  is a usability tool that  helps categorise your webpages by identifying how visitors would expect to find content or functionality. Online card sorting is a quick and simple way of evaluating  your information architecture, workflow, menu structure or user navigation journeys. Card sorting  tools ask users to organise topics into categories

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