Why Did Leave Win? The UK’s EU referendum result surprised many people outside the UK. But a review of the strategies used by the campaigns gives some clear reasons for the outcome and provides some important lessons for marketers. The Remain campaign was expected to win partly because of the uncertainty that leaving the UK… Continue reading 7 Marketing Lessons From The Brexit Campaigns
Updated 26/11/2018: Is the EU referendum the will of the people? The EU referendum result has huge implications for the UK and yet referendum have a very chequered history as a democratic device. Despite a slim majority (52%) being in favour of leaving the EU most politicians claim it was a “clear result” and frequently… Continue reading Referendum a “Device of Dictators and Demagogues”?
Brexit – WTF happened? The Brexit UK European Referendum captured world-wide attention and generated intense and passionate debate in the UK. Despite the economic arguments being clearly in favour of Remain, as no one could accurately predict the impact of Brexit, the UK is now heading out of the EU. The Remain camp and their “Project… Continue reading The Psychology of Brexit – Why Emotions Won!
Until a few weeks ago I was busy optimising the websites and apps for 4 brands at a large online gaming company. I had 10 A/B tests running simultaneously and was seeing some excellent results that should have given a good return on investment. However, the company had recently been taken over and the preferred… Continue reading Are we taking the benefits of European membership for granted?