By - Neal Cole

Improving Information Architecture Using Tree Testing

How Good Is Your Information Architecture? The information architecture of a site or app is crucial to creating a good user experience. A good test of the information architecture is to evaluate how easy it is for visitors to find what they are looking for.  However, many websites and apps have never tested the findability of items in their navigation

Usability research offers valuable insights into how to improve a user experience, but does the research always reflect real behaviour?
By - Neal Cole

Does Usability Research Reflect Real Behaviour?

  Does Usability Research Measure Reality? Usability research is recognised as essential for checking whether a site or app is intuitive and easy to navigate to create a great customer experience.  Usability research helps inform our decisions about the choice architecture.  Remote usability research solutions or face-to-face user interviews are often used to identify the main usability problems, but do these

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