By - Neal Cole

The Bandwagon Effect and Why People Follow the Crowd

What is the Bandwagon Effect?   The bandwagon effect is a psychological tendency where the adoption of ideas, products or behaviour increases with the uptake (or perceived uptake) by others. This means the propensity of people taking up the phenomenon rises as more people decide or appearĀ  to follow the trend (i.e. jump on the bandwagon). The bandwagon effect is

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