By - Adelina Benson

Reputation Management SEO Advanced Tactics

Why Reputation Management? SEO for reputation management is one of the most talked about topics today. There are millions of consumers online looking at your various pages to make their purchasing decisions. This is a good thing, most of the time – people are informed and you get the chance to control your own narrative and public image. However, there

By - Neal Cole

Why Content Is Not King in Content Marketing!

What’s Important In Content Marketing? “Content is king” is one of those meaningless statements that some marketers use to justify content marketing for content marketing’s sake. Content is not king because without a clear purpose and customers who want to read and respond to it with a desired action it is worthless. Just like advertising, you can guarantee that a

By - Neal Cole

Private Blog Network – A SEO Guide

Why Do SEOs Create A Private Blog Network? A private blog network (PBN) is a black-hat SEO technique for creating high quality backlinks to improve the domain authority and traffic for a site. PBNs hit the news in 2014 when Google tried to eliminate the benefits of sites using private blog networks to build backlinks. As any SEO expert will tell

By - Jack Rubinstein

How To Improve Your Shopify SEO

Optimising Your Shopify Store Guest post by Jack Rubinstein: Shopify is a popular platform for ecommerce businesses. Shopify has more than one million active users and over $46 billion worth of products sold to-date, it is a ready-made site for entrepreneurs and small business owners who want to sell their goods to customers who are already there and looking to buy.

By - Neal Cole

5 Free Digital Tools That Every Start-Up Should Have

Get free tools to increase Conversion! When you establish a digital start-up budgets are often very tight and yet it is important to have visibility of how your business is performing in the digital space and a strategy for conversion rate optimisation.  When I advise start-ups on how to optimise their website the first thing I do is set them

Many SEO consultants guarantee to get you to the top of Google search but fail to deliver in a meaningful way
By - Neal Cole

SEO Services & The Scams To Avoid

SEO Services & How To Spot SEO Scams! On an almost daily basis I receive emails about SEO  services offering to “optimise” my site and improve my Google search ranking. These SEO services often claim to guarantee to get my site at the top of the first page of Google (even though I have already achieved that), to send more visitors

By - Neal Cole

How To use Google Search Console To Boost Conversions

Google Search Console is Free! When I advise start-ups on conversion rate optimisation the first thing I do is set them up with  Google Search Console tool (previously Google Webmaster Tools). Unlike many free solutions Google Search Console provides webmasters with a  comprehensive set of tools to inform and improve a site’s performance from an SEO, user experience and conversion

Blogging is an important element of content marketing
By - Neal Cole

5 Reasons To Build A Business Blog Today

Big business abandons blogging. Blogging is dead. Is it true? Yes, big companies are abandoning their blogs, probably because the ROI is difficult to calculate and shareholders complain too much. No, blogging is no more extinct than the last time it was declared a dead donkey. Hasn’t social media marketing taken over? Forget it. Social media is for fun, not

By - Neal Cole

How To Do Keyword Research!

6 Steps To Follow For Your Keyword Research:  Updated 6th December 2017 Keyword research remains an essential part of SEO strategy for both organic and paid traffic optimisation. With the Hummingbird update long-tail keywords became more important to SEO. As a result keyword research needs to consider optimising a website on a semantic level to inform a site’s architecture and

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