Theresa May made the campaign about her leadership and this back-fired
By - Neal Cole

What Brands Learnt From The 2017 Election Campaign?

8 Marketing Lessons From Theresa May’s Campaign When Theresa May called the general election in April the polls were showing a lead for the Conservative Party of up to 20 points. It looked certain that May would get a much improved majority in parliament. However, during the course of the campaign the Conservative’s lead almost evaporated as Theresa May’s popularity

By - Neal Cole

Why Should Marketers Target the Subconscious Mind?

Is our subconscious mind really in charge? How many times have you noticed that you completed a task or arrived somewhere without thinking about how you achieved it? That’s your subconscious mind in action, making fast and automatic decisions with little or no conscious awareness of the decisions we make. Why does this occur? Research by evolutionary psychologists suggests that

By - Neal Cole

Commitment and Consistency Influence Behaviour

The Power of Commitment & Consistency! We have all heard stories of how people are often unwilling to intervene when they see a crime committed in broad daylight. Why would people put themselves at risk to assist a complete stranger? Well, in 1972 the psychologist Thomas Moriarty conducted a study to  see if he could use a simple psychological weapon

By - Neal Cole

Why are the habits of successful people a myth?

What is a narrative fallacy? Have you noticed social media’s obsession with the habits of successful people, how politicians suggest simple solutions to complex problems and the appeal of magical ‘silver bullet’ fixes? People like to simplify things as we have a natural desire to understand what causes events and we hate uncertainty. In the book The Black Swan, Nassim

Conversion uplift's logo
By - Neal Cole

What Was The Top Blog Post of 2016

The Top Blog Post – What Happened in 2016? 2016 has been a great year for Conversion-Uplift as I now offer conversion rate consultancy services to a range of organisations. I also migrated from Tumblr to a WordPress and published a Glossary of Conversion Marketing. This has over 250 pages of definitions and examples from the commercial world. But what

By - Neal Cole

How Does The Backfire Effect Shape Beliefs?

Why do facts not change opinions? There is a general misconception that by presenting facts and figures that contradict a person’s existing beliefs we can change their opinion. In reality the backfire effect suggests it can have the opposite effect. Hilary Clinton certainly tried to use facts and figures in the 2016 US presidential election. However,  she failed to win

By - Neal Cole

The Psychology of Pokemon Go

Learn the psychological secrets of Pokémon Go’s success! In just two weeks Pokemon Go, the augmented reality smartphone game designed by Niantic, achieved over 21 million active users in the US, more than Candy Crush did at its peak. The game’s popularity has quickly spread in other countries  and it is now becoming a global phenomenon. So, why did Pokemon

By - Neal Cole

The Psychology of Brexit – Why Emotions Won!

Brexit – WTF happened? The Brexit  UK European Referendum captured world-wide attention and generated intense and passionate debate in the UK. Despite the economic arguments being clearly in favour of Remain, as no one could accurately predict the impact of Brexit, the UK is now heading out of the EU. The Remain camp and their “Project fear” strategy completely failed to

By - Neal Cole

12 Must Read Digital Marketing Books

12 Must Read Digital Marketing Books: Here are twelve  brilliant digital marketing books that will give you insights into conversion rate optimisation  and provide help with marketing, design, usability and the psychology of  visitor behaviour. These are excellent books for helping you define your strategy and identify insights to develop hypothesis for website/app and landing page design and optimisation. The first three books

By - Neal Cole

Thinking, Fast and Slow – Favourite Quotes

Thinking, Fast and Slow by Daniel Kahneman: Every time I revisit Daniel Kahneman’s Thinking, Fast and Slow I discover new insights and learn more about human behaviour. I gleaned more from the introduction to this book than the entirety of many other books I’ve read. If you are in business or just interested in human behaviour this book is a