8 Marketing Lessons From Theresa May’s Campaign When Theresa May called the general election in April the polls were showing a lead for the Conservative Party of up to 20 points. It looked certain that May would get a much improved majority in parliament. However, during the course of the campaign the Conservative’s lead almost… Continue reading What Brands Learnt From The 2017 Election Campaign?
Is our subconscious mind really in charge? How many times have you noticed that you completed a task or arrived somewhere without thinking about how you achieved it? That’s your subconscious mind in action, making fast and automatic decisions with little or no conscious awareness of the decisions we make. Why does this occur?… Continue reading Why Should Marketers Target the Subconscious Mind?
The Power of Commitment & Consistency! Why is commitment and consistency one of the most powerful and persuasive techniques? Why would people ignore long held opinions and follow a course of action against their own best interests? What drives blind commitment and consistency? To understand the answers to these questions we outline the evidence… Continue reading How Commitment and Consistency Influences Behaviour
What is a narrative fallacy? Have you noticed social media’s obsession with the habits of successful people, how politicians suggest simple solutions to complex problems and the appeal of magical ‘silver bullet’ fixes? People like to simplify things as we have a natural desire to understand what causes events and we hate uncertainty. In the… Continue reading Why are the habits of successful people a myth?
The Top Blog Post – What Happened in 2016? 2016 has been a great year for Conversion-Uplift as I now offer conversion rate consultancy services to a range of organisations. I also migrated from Tumblr to a WordPress and published a Glossary of Conversion Marketing. This has over 250 pages of definitions and examples from… Continue reading What Was The Top Blog Post of 2016
Why do facts not change opinions? There is a general misconception that by presenting facts and figures that contradict a person’s existing beliefs we can change their opinion. In reality the backfire effect suggests it can have the opposite effect. Hilary Clinton certainly tried to use facts and figures in the 2016 US presidential election.… Continue reading How Does The Backfire Effect Shape Beliefs?
Learn the psychological secrets of Pokémon Go’s success! In just two weeks Pokemon Go, the augmented reality smartphone game designed by Niantic, achieved over 21 million active users in the US, more than Candy Crush did at its peak. The game’s popularity has quickly spread in other countries and it is now becoming a global… Continue reading The Psychology of Pokemon Go
Brexit – WTF happened? The Brexit UK European Referendum captured world-wide attention and generated intense and passionate debate in the UK. Despite the economic arguments being clearly in favour of Remain, as no one could accurately predict the impact of Brexit, the UK is now heading out of the EU. The Remain camp and their “Project… Continue reading The Psychology of Brexit – Why Emotions Won!
12 Must Read Digital Marketing Books: Here are twelve brilliant digital marketing books that will give you insights into conversion rate optimisation and provide help with marketing, design, usability and the psychology of visitor behaviour. These are excellent books for helping you define your strategy and identify insights to develop hypothesis for website/app and landing page design and… Continue reading 12 Must Read Digital Marketing Books
Thinking, Fast and Slow by Daniel Kahneman: Every time I revisit Daniel Kahneman’s Thinking, Fast and Slow I discover new insights and learn more about human behaviour. I gleaned more from the introduction to this book than the entirety of many other books I’ve read. If you are in business or just interested in human… Continue reading Thinking, Fast and Slow – Favourite Quotes