Why Did Leave Win? The UK’s EU referendum result surprised many people outside the UK. But a review of the strategies used by the campaigns gives some clear reasons for the outcome and provides some important lessons for marketers. The Remain campaign was expected to win partly because of the uncertainty that leaving the UK… Continue reading 7 Marketing Lessons From The Brexit Campaigns
Marketing is a Discipline! In a recent podcast, Rory Sutherland, of Ogilvy and Mather UK, said that the second client marketing departments are “reduced to ‘MarComs’ marketing is almost lost”. So why do organisations think marketing is solely about communications and not about behavioural change? Marketing communications is of course a fundamental element of the marketing mix, but… Continue reading Can Behavioural Economics Save Marketing?
Is The Market Research Budget Under Pressure? A few years ago I was working for a UK commercial bank and the Marketing department had been called together to meet the new Head of Marketing. As our new colleague was introduced to each area of marketing she acknowledged the value that they offer to the organisation.… Continue reading Why Is The Market Research Budget The First To Be Cut?
Can most of the things we buy really be the result of the behaviour and opinions of other people, whether openly or through covert imitation? This challenges conventional thinking about how people make decisions and common assumptions that most market research is based upon. However, many of these are false assumptions so isn’t it about time we… Continue reading Does Social Influence Drive Most Consumer Behaviour?
Why Do People Cooperate in Social Networks? What underlies the evolutionary success of the human race and allows social networks to function? In the book I’ll have what she’s having by Bentley, Earls and O’Brien, the authors’ assert that cooperation between individuals is key to both. Research into a diverse range of group activities… Continue reading What Makes Social Networks Tick?
What Do Executives Care About? I’ve read a number of posts about the quality of market research. Some of these posts have criticised poor practices of research suppliers and others point to the frailties of client side-researchers. Some valid points have been made, but there is a danger that we are missing the bigger picture… Continue reading Do Companies Care About The Quality Of Market Research?