Original ideas are rare, most innovation involves copying
By - Neal Cole

What is the most effective strategy for innovation?

Are there many original ideas? Have you noticed the obsession with originality and the desire to be first to market? Yet most of  the innovations that have shaped our world today are based on ideas or technology that were nothing new at the time. For instance, Apple didn’t invent the touch-screen smart phone. IBM created the first smart phone (known

By - Neal Cole

7 Marketing Lessons From The Brexit Campaigns

Why Did Leave Win? The UK’s EU referendum result surprised many people outside the UK. But a review of the strategies used by the campaigns  gives some clear reasons for the outcome and provides some important lessons for marketers.  The Remain campaign was expected to win partly because of the uncertainty that leaving the UK would create. The fact that

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