The entourage effect influences the status of VIPs and needs to be factored into loyalty schemes
By - Neal Cole

Does The Entourage Effect Impact Loyalty Schemes?

Does Exclusivity Sometimes Backfire? Many organisations offer their best customers exclusive rewards to acknowledge their value and to reduce churn amongst their most valuable customer segment. The entourage effect suggests this exclusivity can sometimes harm the effectiveness of a scheme where a VIP customer has a strong entourage. For example, in online gamingĀ  VIP players are usually managed by a