Original ideas are rare, most innovation involves copying
By - Neal Cole

What is the most effective strategy for innovation?

Are there many original ideas? Have you noticed the obsession with originality and the desire to be first to market? Yet most of  the innovations that have shaped our world today are based on ideas or technology that were nothing new at the time. For instance, Apple didn’t invent the touch-screen smart phone. IBM created the first smart phone (known

By - Neal Cole

How Do Social Networks Influence Consumer Behaviour?

    Do People Act in Isolation? People do not act in isolation because they are connected with many people though highly complex social networks which influence our behaviour. In ‘I’ll have what she’s having’; Mark Earls and his co-authors explain how social learning (i.e. imitating other people) acts as the engine for the spread of culture, human behaviour and

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