Image of Kendall Jenner in Pepsi ad giving a can to policeman
By - Neal Cole

Was The Pepsi Ad Trying To Do The Wrong Job?

Ads have a job to do! How did Pepsi’s marketing team think the Kendall Jenner ad was going to work and why? Ads have a job to do, but what was the job for Pepsi? “Pepsi was trying to project a global message of unity, peace and understanding.” – according to a brand statement. The problem was in the execution