A Closer Look at iMotions Eye Tracking

Image Source: iMotions

Eye Tracking with iMotions As  previously covered on Conversion-Uplift, eye tracking is a tool that is becoming increasingly popular for a host of digital marketing issues, including conversion rate optimisation. The original post covered specific eye tracking and facial recognition solutions that have sprung up in recent years. Here we’ll go more in detail on… Continue reading A Closer Look at iMotions Eye Tracking

Does Usability Research Reflect Real Behaviour?

  Does Usability Research Measure Reality? Usability research is recognised as essential for checking whether a site or app is intuitive and easy to navigate to create a great customer experience.  Usability research helps inform our decisions about the choice architecture.  Remote usability research solutions or face-to-face user interviews are often used to identify the main… Continue reading Does Usability Research Reflect Real Behaviour?