Eye Tracking with iMotions As previously covered on Conversion-Uplift, eye tracking is a tool that is becoming increasingly popular for a host of digital marketing issues, including conversion rate optimisation. The original post covered specific eye tracking and facial recognition solutions that have sprung up in recent years. Here we’ll go more in detail on… Continue reading A Closer Look at iMotions Eye Tracking
Tag: eye tracking
Eye-Tracking For Conversion Rate Optimisation
Eye-Tracking that Reads Emotions: Feelings drive much of our behaviour and so emotional engagement with digital content can be a strong indicator of its effectiveness at getting our attention. This is especially critical for mobile gaming apps as unless users are engaged they may lose interest and delete the app from their phone. Imagine… Continue reading Eye-Tracking For Conversion Rate Optimisation
Does Usability Research Reflect Real Behaviour?
Does Usability Research Measure Reality? Usability research is recognised as essential for checking whether a site or app is intuitive and easy to navigate to create a great customer experience. Usability research helps inform our decisions about the choice architecture. Remote usability research solutions or face-to-face user interviews are often used to identify the main… Continue reading Does Usability Research Reflect Real Behaviour?