By - Neal Cole

The Psychology of Loss Aversion

Why do people suffer from loss aversion? As anyone who has bought stocks during a bull market will know, making a quick profit is great, but making a loss is difficult to stomach!  Behavioural scientists call this loss aversion. People are intrinsically afraid of losses. When compared against each other people hate losing more than they enjoy winning. Thus losses

By - Neal Cole

17 Psychological Conversion Optimisation Tips

How To Apply Psychology To Conversion Optimisation: Conversion rate optimisation is about persuading visitors to convert. Persuasive content that  utilises psychological triggers can help you significantly improve your conversion rate. Outlined below are 17 ways you can use such techniques to more effectively engage your visitors to increase your conversions. 1. Ownership focuses our attention on what we might lose!

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