By - Neal Cole

5 Free Digital Tools That Every Start-Up Should Have

Get free tools to increase Conversion! When you establish a digital start-up budgets are often very tight and yet it is important to have visibility of how your business is performing in the digital space and a strategy for conversion rate optimisation.  When I advise start-ups on how to optimise their website the first thing I do is set them

By - Gareth Simpson

How to Use Emails to Encourage Click-Throughs

Email is a powerful marketing tool. Emails are cheap, easy to write, and help build long-term client and customer relationships. You can use emails for content marketing, lead generation, audience research, and so much more. Whatever you’re using email for, you need to always have a call to action in mind. In marketing, that’s usually getting people to click on

By - Lisa Winter

How to avoid the spam filter in eight easy steps

Keeping one step ahead of the spam filter! Internet Service Providers (ISPs) are constantly fighting a war against spam email. In December 2016 an estimated 61% of global email traffic was accounted for by spam messages and so unless your email campaigns are carefully designed and implemented there is a high chance that they could end up in your customer’s

By - Neal Cole

Email Marketing Strategies To Improve Conversion

  Why is email marketing important? Email has transformed how we do business and it has been recognised as the technology that has had the greatest impact on how we work over the past ten years. Email marketing also is vastly more effective at acquiring new customers than social media – almost 40 times that of Facebook and Twitter combined. However, on the average contact

By - Neal Cole

19 Top Email Address Checker Solutions Compared

18 Bulk Email address checker Software Solutions: Updated 30th April 2018: Email marketing is one of the most effective ways of acquiring new customers and reactivating existing customers. However, research suggests that on the average contact list around 60% of emails are inactive as email address checker software is not regularly used.  So less than half of your contacts may be receiving

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