Establish Trust To Improve Traffic & Conversions: Updated 16/11/20 – Scroll down to see browser extensions to authenticate websites: Trust is just as important online as it is offline. That’s why many people use website rating reputation tools to check out websites, links and files before they decide to interact with them. Website owners can also use these
Culture Influences Website Design and Optimisation: This post explores the science of how culture influences website design and conversion rate optimisation. Marketing is about persuading visitors to take action. But what if your visitors come from a range of different countries and cultures? Will one strategy work for all visitors even though they come from different cultures? Design and
6 Steps To Follow For Your Keyword Research: Updated 6th December 2017 Keyword research remains an essential part of SEO strategy for both organic and paid traffic optimisation. With the Hummingbird update long-tail keywords became more important to SEO. As a result keyword research needs to consider optimising a website on a semantic level to inform a site’s architecture and