By - Neal Cole

Website Rating Software & Customer Reviews

  Rank Your Website To Improve Traffic & Conversions:  Updated 15/06/18: Trust is just as important online as it is offline. That’s why many people use website rating reputation tools to check out websites, links and files before they decide to interact with them. Website owners can also use these tools to check the rating of their own sites to

By - Neal Cole

How Do Design and Culture influence Digital Marketing?

Design and Culture Influence Conversions: Digital marketing and website optimisation is about persuading visitors to take action. But what if your visitors come from a range of different countries and cultures?  Will one strategy work for all visitors even though they come from different cultures? Design and culture are highly interrelated and yet little allowance is often made by some websites

By - Neal Cole

How To Do Keyword Research!

6 Steps To Follow For Your Keyword Research:  Updated 6th December 2017 Keyword research remains an essential part of SEO strategy for both organic and paid traffic optimisation. With the Hummingbird update long-tail keywords became more important to SEO. As a result keyword research needs to consider optimising a website on a semantic level to inform a site’s architecture and

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