By - Neal Cole

What Is Conversion Rate Optimisation?

Does CRO Say What It Does On The Tin? When people ask me what I do for a living and I mention website or conversion rate optimisation (CRO) I often find they think I’m talking about another area of digital marketing. Many people think CRO  is related to Search Engine Marketing, PPC or SEO.  This should not be a surprise

By - Neal Cole

CRO & The Growth Strategy That’s Being Ignored

Why is CRO failing to get traction in the boardroom? Why is it that Amazon Prime converts 74% of the time on Amazon.com and yet the average Ecommerce retailer only converts 3.1% of the time according to research by Millward Brown Digital? Even non-Prime customers convert 13% of the time. Bryan Eisenberg, CRO expert and thought leader suggests that Amazon’s

By - Neal Cole

Conversion Rate Optimisation Strategy Mistakes

10 Top Conversion Rate Optimisation Strategy Mistakes: There is plenty of advice on Twitter and other social media about conversion rate optimisation strategy. ConversionXL, Widerfunnel, and Hubspot to name but a few. Despite this many organisations continue to make some basic errors that seriously limit their ability to improve sales and revenues from their conversion rate optimisation strategy. Below are nine of

By - Neal Cole

17 Top Web Analytics Tools Compared

Why Are Web Analytics Tools Important? Web analytics tools allow you to track exactly where visitors go on your site, how long they spend on each page and how they interact with your site or app. This allows you to understand more about your potential customers and to measure, analyse and report on your traffic. Web analytics tools answer four key

Single page websites like popcorngarage.com can cause problems with SEO and conversion
By - Neal Cole

Why Do One-Page Websites Suck?

What Is A One-Page Website? Is a one-page website a passing fad that participants will in time see as a ghastly mistake or do they have a place as a practical alternative to the traditional large website? Now, I’m not questioning the role of a single page website for a landing page for promotions or product announcements, special project, showcasing a portfolio or a

By - Neal Cole

How To Create An Awesome Explainer Video

 Why Should You Use Explainer Videos?  So you think you want an explainer video on your website? Well, there are plenty of good reasons why you should be seriously considering this option to improve your conversion rate on key pages. People are 174% more likely to buy after watching a product video Videos are typically shared  around 12 times more than links and text posts

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