By - Neal Cole

Thinking, Fast and Slow – Favourite Quotes

Thinking, Fast and Slow by Daniel Kahneman: Every time I revisit Daniel Kahneman’s Thinking, Fast and Slow I discover new insights and learn more about human behaviour. I gleaned more from the introduction to this book than the entirety of many other books I’ve read. If you are in business or just interested in human behaviour this book is a

By - Neal Cole

Does The Law of Small Numbers Explain Many Myths?

  What Is The Law of Small Numbers? The psychologist  Daniel Kahneman points out that many social scientists, psychologists and market researchers often fall foul of a common human bias – the law of small numbers! Is this bias to blame for many modern day myths and the inability to replicate many well known psychological studies?     The law of