Prospect theory explains how decision making is influenced by risk
By - Neal Cole

Conversion Optimisation Strategy & Poker

Conversion Optimisation Strategy: Poker is a game of strategy and just like conversion optimisation unless you have a clear strategy you are sure to lose. When I was optimising a major poker website and app I decided I needed to get under the skin of the average player. One of the ways I did this was by learning to play poker

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