By - Neal Cole

7 Myths About Conversion Optimisation!

Revised 28th November 2017: Don’t Make These Conversion Optimisation Mistakes: As online businesses have matured and competition for customers has intensified, conversion optimisation has become an increasingly important method for improving the customer experience and ultimately conversion. Developing a program of conversion optimisation using split (A/B) testing and Multivariate Testing (MVT) enables organisations to identify which new elements of a

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