Multi-armed bandits seek to aggressively optimise content
By - Neal Cole

Are Multi-Armed Bandit Tests Superior To A/B Tests?

  What are multi-armed bandit tests?   Multi-armed bandit tests (MAB) uses an algorithm to proactively seek out the best performing experience and aggressively optimises to increase the average conversion rate during a test. This means that you can earn and learn simultaneously as traffic is automatically switched to the variant with the highest conversion rate. What is a bandit?