The AIDA model is still widely used by marketers and reinforces a common myth about human behaviour
By - Neal Cole

4 Common Myths About Consumer Behaviour

What Drives Consumer Behaviour?   Consumer behaviour is a complex process which behavioural economics is now helping us to better understand. However, most marketing theory about consumer behaviour is based around simplified models which are increasingly being shown up as not fit for purpose. As a result a number of myths have grown up about consumer behaviour and decision making