By - Neal Cole

Five Design Mistakes That Kill Conversion Rates

Common Design Mistakes To Avoid: Good web design is usually simple and intuitive, but that doesn’t mean web design is easy or that design mistakes don’t occur. This is why it’s important to bring together specialists in areas such as UX design, conversion optimisation and user research to help create a great user experience that delivers a high conversion rate.

By - Neal Cole

Skyrocket Conversions By Fixing Your User Experience

A broken user experience can completely kill conversions and yet many companies make changes without evidence and launch features no one wants. Why do companies put so little effort into fixing their user experience? Could it be that no one ever gets promoted for fixing a broken user experience, but shiny new features are much more likely to be noticed

Original ideas are rare, most innovation involves copying
By - Neal Cole

What is the most effective strategy for innovation?

Are there many original ideas? Have you noticed the obsession with originality and the desire to be first to market? Yet most of  the innovations that have shaped our world today are based on ideas or technology that were nothing new at the time. For instance, Apple didn’t invent the touch-screen smart phone. IBM created the first smart phone (known

By - Neal Cole

Why Is A Silo Mentality Killing Your Growth Strategy?

Is a silo mentality killing Conversion Optimisation? Conversion rate optimisation (CRO) is on a roll but is a silo mentality undermining the effectiveness of CRO?  Companies are falling over themselves to recruit CRO specialists and yet few companies are getting the uplifts in conversion that they expected to achieve. The problem is that CRO is often set up as dedicated

By - Neal Cole

Hick’s Law And User Experience Design

Choosing Takes Time – Hick’s Law: In 1951 the British psychologist William Hick conducted experiments with a series of lights and Morse code keys to measure choice reaction times. Hick discovered that the relationship between the time it took to make a decision and the number of choices was logarithmic. Together with work by the US psychologist Ray Hyman their

By - Neal Cole

What Is Conversion Rate Optimisation?

Does CRO Say What It Does On The Tin? When people ask me what I do for a living and I mention website or conversion rate optimisation (CRO) I often find they think I’m talking about another area of digital marketing. Many people think CRO  is related to Search Engine Marketing, PPC or SEO.  This should not be a surprise

By - Neal Cole

CRO & The Growth Strategy That’s Being Ignored

Why is CRO failing to get traction in the boardroom? Why is it that Amazon Prime converts 74% of the time on Amazon.com and yet the average Ecommerce retailer only converts 3.1% of the time according to research by Millward Brown Digital? Even non-Prime customers convert 13% of the time. Bryan Eisenberg, CRO expert and thought leader suggests that Amazon’s

By - Neal Cole

Artificial Intelligence & Conversion Optimisation

Artificial Intelligence & Rapid Optimisation: Digital marketing is a zero-sum game – it’s survival of the fittest. Brands have to respond to changing customer needs and new technology like artificial intelligence as otherwise they are likely to go out of business. What if you could use artificial intelligence to replicate evolutionary pressures to automatically adapt and adjust your site according

By - Neal Cole

How To Use Buyer Personas To Improve Conversions

Buyer Personas and website optimisation: Why is it that there is so much talk about creating buyer personas and yet I often see little evidence that they are utilised effectively to improve the bottom line and increase conversion rates? Creating buyer personas make a lot of sense but rarely do they appear to be discussed when companies create website optimisation

Why site speed matters!
By - Neal Cole

How to improve site load speed to increase conversions

Does load speed matter? A slow loading webpage creates a poor user experience, but does it really make a significant difference if you have an awesome proposition, product or website? Well, Google discovered that page speed does matter big time and it shelved a potential improvement to its search engine results page as a direct result. After listening to customers

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