By - Neal Cole

Should You Hire A Conversion Rate Optimisation Consultant?

  Benefits of Hiring a conversion rate optimisation consultant?   Many organisations are employing conversion rate optimisation specialists to set up CRO programmes, but what are the benefits of hiring a conversion rate optimisation consultant or agency? Companies often find that their CRO programmes fail to deliver the benefits they expect and so here are nine reasons why you should

By - Neal Cole

11 Insights From Conversion Elite 2017

Conversion Elite, Manchester, 2nd November 2017 Whenever I attend a conference I like to spend five minutes at the end of the event to write down the big take-outs. This helps me reflect on the key themes and it forces me to consider what I should change or add to my approach to conversion rate optimisation. Confirmation bias is the