By - Neal Cole

7 Free Online Persona Templates

Free Persona Templates To Improve The Customer Experience : A buyer persona is a great tool for improving understanding of your important customer segments and communicating  this knowledge to the wider business. Personas help bring your customers to life and get away from using descriptive statistics that rely on averages that are highly misleading. There is no such thing as an

By - Neal Cole

Is It Time To Kill-Off The Conversion Funnel?

Does The Conversion Funnel Exist? The conversion or sales funnel is based upon linear models of decision making such as  A.I.D.A (Attention, Interest, Desire, Action). This ignores the reality that people don’t mindlessly go though each step in a mythical conversion funnel until they complete a purchase. People are highly connected and use their social networks extensively to identify different ways they

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