By - Neal Cole

12 Awesome Free Persona Templates

Persona Template – Free !   Updated 02/07/2020 – Now with 12 free persona templates.   A persona template is often applied in user-centred design because they create better understanding of and empathy for prospects and customers alike. Buyer persona templates are used for a variety of purposes,  including as a customer journey mapping tool, improving customer onboarding, designing sales

By - Neal Cole

Is It Time To Kill-Off The Conversion Funnel?

Does The Conversion Funnel Exist? The conversion or sales funnel is based upon linear models of decision making such as  A.I.D.A (Attention, Interest, Desire, Action). This ignores the reality that people don’t mindlessly go though each step in a mythical conversion funnel until they complete a purchase. People are highly connected and use their social networks extensively to identify different ways they

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