Persona Template – Free ! Updated 02/07/2020 – Now with 12 free persona templates. A persona template is often applied in user-centred design because they create better understanding of and empathy for prospects and customers alike. Buyer persona templates are used for a variety of purposes, including as a customer journey mapping tool,… Continue reading 12 Awesome Free Persona Templates
Does The Conversion Funnel Exist? The conversion or sales funnel is based upon linear models of decision making such as A.I.D.A (Attention, Interest, Desire, Action). This ignores the reality that people don’t mindlessly go though each step in a mythical conversion funnel until they complete a purchase. People are highly connected and use their social networks extensively… Continue reading Is It Time To Kill-Off The Conversion Funnel?