What do business people think about market research?
By - Neal Cole

Do Companies Care About The Quality Of Market Research?  

What Do Executives Care About? I’ve read a number of posts about the quality of market research. Some of these posts have criticised poor practices of research suppliers and others point to the frailties of client side-researchers. Some valid points have been made, but there is a danger that we are missing the bigger picture here. Market research is a