By - Neal Cole

New Coke – Market Research Fail?

The New Coke Story – Why did New Coke fail?   New Coke, or Coke II as it was rebranded, is known for being the biggest marketing mistake ever. Why did New Coke fail when Coca Cola spent $4 million on development? The company conducted over 200,000 taste tests and  commissioned numerous focus groups and surveys which executives claimed showed

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