Usability research offers valuable insights into how to improve a user experience, but does the research always reflect real behaviour?
By - Neal Cole

Does Usability Research Reflect Real Behaviour?

  Does Usability Research Measure Reality? Usability research is recognised as essential for checking whether a site or app is intuitive and easy to navigate to create a great customer experience.  Usability research helps inform our decisions about the choice architecture.  Remote usability research solutions or face-to-face user interviews are often used to identify the main usability problems, but do these

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