Does Usability Research Reflect Real Behaviour?

  Does Usability Research Measure Reality? Usability research is recognised as essential for checking whether a site or app is intuitive and easy to navigate to create a great customer experience.  Usability research helps inform our decisions about the choice architecture.  Remote usability research solutions or face-to-face user interviews are often used to identify the main… Continue reading Does Usability Research Reflect Real Behaviour?