Do customers want to believe in what you are offering? Our imagination can be extremely vivid and is a powerful force in determining our behaviour. A good example of this is was how the Leave campaign in the EU referendum used the slogan “Let’s take back control” to try to convince people to vote for Brexit. This slogan was intended
Updated: 17/06/2018: Stop Brexit To Protect The UK’s Future: Do you want to stop Brexit? It is increasingly clear that Brexit is a huge act of self-harm and it is already damaging the UK economically and reducing its influence in the world. Leaving the EU will make the UK a mere follower as it will be obliged to follow the
The Top Blog Post – What Happened in 2016? 2016 has been a great year for Conversion-Uplift as I now offer conversion rate consultancy services to a range of organisations. I also migrated from Tumblr to a WordPress and published a Glossary of Conversion Marketing. This has over 250 pages of definitions and examples from the commercial world. But what
Why Did Leave Win? The UK’s EU referendum result surprised many people outside the UK. But a review of the strategies used by the campaigns gives some clear reasons for the outcome and provides some important lessons for marketers. The Remain campaign was expected to win partly because of the uncertainty that leaving the UK would create. The fact that
Updated 5/1/2018: Is the EU referendum the will of the people? The EU referendum result has huge implications for the UK and yet referendum have a very chequered history as a democratic device. Despite a slim majority (52%) being in favour of leaving the EU most politicians claim it was a “clear result” and frequently state that it was the
Brexit – WTF happened? The Brexit UK European Referendum captured world-wide attention and generated intense and passionate debate in the UK. Despite the economic arguments being clearly in favour of Remain, as no one could accurately predict the impact of Brexit, the UK is now heading out of the EU. The Remain camp and their “Project fear” strategy completely failed to
