Do customers want to believe in what you are offering? Our imagination can be extremely vivid and is a powerful force in determining our behaviour. History shows that people are often not rational in the choices they make and imagination is a more important driver of decision making. For example, the Leave campaign in the EU referendum used
Updated: 04/03/2020: Protect The UK’s Future: Every government estimate of the impact of Brexit indicates that it will will harm the UK economically and the impact of new trade deals with other countries will be marginal. In addition, Brexit is likely to reduce the UK’s influence in Europe and the world as a whole as we are forced to rapidly
The Top Blog Post – What Happened in 2016? 2016 has been a great year for Conversion-Uplift as I now offer conversion rate consultancy services to a range of organisations. I also migrated from Tumblr to a WordPress and published a Glossary of Conversion Marketing. This has over 250 pages of definitions and examples from the commercial world. But what
Why Did Leave Win? The UK’s EU referendum result surprised many people outside the UK. But a review of the strategies used by the campaigns gives some clear reasons for the outcome and provides some important lessons for marketers. The Remain campaign was expected to win partly because of the uncertainty that leaving the UK would create. The fact that
Updated 26/11/2018: Is the EU referendum the will of the people? The EU referendum result has huge implications for the UK and yet referendum have a very chequered history as a democratic device. Despite a slim majority (52%) being in favour of leaving the EU most politicians claim it was a “clear result” and frequently state that it was the
Brexit – WTF happened? The Brexit UK European Referendum captured world-wide attention and generated intense and passionate debate in the UK. Despite the economic arguments being clearly in favour of Remain, as no one could accurately predict the impact of Brexit, the UK is now heading out of the EU. The Remain camp and their “Project fear” strategy completely failed to
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