How do Names Influence Behaviour and Outcomes?

How Names Influence Our Behaviour Names and the psychological¬†associations they hold are so deeply rooted in our psyche that we are¬†magnetically drawn towards the concepts they embody. These associations are so¬†strong that they can result in behaviour that is automatic and totally irrational. As a result names can be used for good effect on websites… Continue reading How do Names Influence Behaviour and Outcomes?