What’s Important In Content Marketing? “Content is king” is one of those meaningless statements that some marketers use to justify content marketing for content marketing’s sake. Content is not king because without a clear purpose and customers who want to read and respond to it with a desired action it is worthless. Just like advertising,… Continue reading Why Content Is Not King in Content Marketing!
Updated: 04/03/2020: Protect The UK’s Future: Every government estimate of the impact of Brexit indicates that it will will harm the UK economically and the impact of new trade deals with other countries will be marginal. In addition, Brexit is likely to reduce the UK’s influence in Europe and the world as a whole as… Continue reading 65 Reasons Why MPs Should Have Stopped Brexit
Why does your landing page design suck? Are you struggling with a conversion rate of less than 6% with your landing page design? Are over 30% of your visitors bouncing and are your engagement metrics poor? Well, if that is the case there is a strong likelihood that your page is suffering from… Continue reading How To Create A High Performing Landing Page Design
Natural Instincts Drive Our Behavior: Would you believe me if I said that deep inside we are still those savages who lived in caves and walked around in leather thousands of years ago? Of course, modern human beings are advanced and sophisticated creatures. We have iPhones and Tesla cars; we live in fancy houses and… Continue reading 7 Neuromarketing Hacks To Skyrocket Your Blogging Success
Are most A/B test results illusory? In a report on A/B testing Martin Goodson at Qubit suggests that “most A/B winning test results are illusory”. Andre Morys at Web Arts goes even further and argues that “90% of test results are a lie.” If their estimates are correct then a lot of decisions are… Continue reading Why Are Most A/B Test Results A Lie?
How does a heuristic evaluation improve conversion? A heuristic evaluation is an expert based analysis that applies experience-based techniques to identify and discover solutions to problems with a user experience. It is a structured approach to assessing an existing user design and though it offers no guarantees about being right, it is an important initial… Continue reading How To Undertake a Heuristic Evaluation of a Website
Does Exclusivity Sometimes Backfire? Many organisations offer their best customers exclusive rewards to acknowledge their value and to reduce churn amongst their most valuable customer segment. The entourage effect suggests this exclusivity can sometimes harm the effectiveness of a scheme where a VIP customer has a strong entourage. For example, in online gaming VIP players… Continue reading Does The Entourage Effect Impact Loyalty Schemes?
Are there many original ideas? Have you noticed the obsession with originality and the desire to be first to market? Yet most of the innovations that have shaped our world today are based on ideas or technology that were nothing new at the time. For instance, Apple didn’t invent the touch-screen smart phone. IBM created… Continue reading What is the most effective strategy for innovation?
How to use personalisation in B2B digital marketing! Personalisation and marketing automation are now proven strategies in digital B2C marketing for increasing conversion rates and revenues. For example eConsultancy estimate that the suggest feature on Amazon.com generates an additional 10 to 30 per cent in revenues. Given the huge sales on Amazon this generates many… Continue reading 7 Strategies For B2B Marketing Personalisation
Get free digital tools to increase Conversions! When you establish a digital start-up budgets are very tight and free digital tools can help save your business. It’s essential to have visibility of how your business is performing. When I advise start-ups on how to optimise their website the first thing I do is set them… Continue reading 5 Free Digital Tools That Every Start-Up Should Have