Marketing strategy should use behavioural economics to provide a framework for behavioural change
By - Neal Cole

Can Behavioural Economics Save Marketing?

Marketing is a Discipline! In a recent podcast, Rory Sutherland, of Ogilvy and Mather UK,   said that the second client marketing departments are “reduced to ‘MarComs’ marketing is almost lost”. So why do organisations think marketing is solely about communications and not about behavioural change? Marketing communications is of course a fundamental element of the marketing mix, but marketing is a discipline and

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close