By - Neal Cole

How Do Social Networks Influence Consumer Behaviour?

    Do People Act in Isolation? People do not act in isolation because they are connected with many people though highly complex social networks which influence our behaviour. In ‘I’ll have what she’s having’; Mark Earls and his co-authors explain how social learning (i.e. imitating other people) acts as the engine for the spread of culture, human behaviour and

By - Neal Cole

Is Financial Decision Making Rational?

  Updated 16/1/18: There is a perception that decision making in financial services (FS) is far more rational than with fast moving consumer goods because  FS products have more long-term consequences.  Decision making in other sectors is often seen as more emotional and impulsive.  This view is strongly held among FS professionals but is there any evidence to support this

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