By - Neal Cole

7 Strategies For B2B Marketing Personalisation

How to use personalisation in B2B digital marketing! Personalisation and marketing automation are now proven strategies in digital B2C marketing for increasing conversion rates and revenues. For example eConsultancy  estimate that the suggest feature on Amazon.com generates an additional 10 to 30 per cent in revenues. Given the huge sales on Amazon this generates many millions of dollars for the

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