PPC Marketing – Learn The Basics! PPC (Pay-Per-Click) marketing is an important source of leads or sales for many digital businesses. It is estimated that if we combine the USA and the UK marketers currently spend over $80 billion on digital advertising, with a large share of this accounted for by PPC. What is PPC Marketing? PPC marketing is a
Ads have a job to do! How did Pepsi’s marketing team think the Kendall Jenner ad was going to work and why? Ads have a job to do, but what was the job for Pepsi? “Pepsi was trying to project a global message of unity, peace and understanding.” – according to a brand statement. The problem was in the execution
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