How To Get PPC Marketing Campaigns To Convert!

PPC Marketing – Learn The Basics!   PPC (Pay-Per-Click) marketing  is an important source of leads or sales for many digital businesses. It is estimated that if we combine the USA and the UK marketers currently spend over $80 billion on digital advertising, with a large share of this accounted for by PPC.   What… Continue reading How To Get PPC Marketing Campaigns To Convert!

Was The Pepsi Ad Trying To Do The Wrong Job?

Ads have a job to do! How did Pepsi’s marketing team think the Kendall Jenner ad was going to work and why? Ads have a job to do, but what was the job for Pepsi? “Pepsi was trying to project a global message of unity, peace and understanding.” – according to a brand statement. The… Continue reading Was The Pepsi Ad Trying To Do The Wrong Job?