By - Neal Cole

Does Low-Contrast Text Kill Conversion Rates?

Why Does Low-Contrast Text Suck? Low-contrast text is a concern because much of the information we glean from a website is in the form of letters, words, sentences and paragraphs carefully crafted to communicate how the site can help visitors complete a task or achieve a goal. This is normally assisted by the use of high contrast fonts and typefaces that make the

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