Implicit Association Tests allow measurement of sub-conscious motivations

Definition:

Volition is the cognitive process of willing, choosing or resolving to take a particular course of action. Some definitions specify that it is a conscious process but as research by social scientists show that many of our decisions are largely made automatic and unconsciously this may too restrictive for the reality of human behaviour.

As a result I have created the conversion bucket. This uses insights from behavioural economics to demonstrate the key influences on human decision making.

Image of behavioural economics decision bucket
The Behavioural Economics Conversion Bucket – Neal Cole, 20016

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

Marketing and behavioural economics – Does the rise of Marcoms signal the death of marketing?

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

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