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Definition:

User intent describes your visitor’s objective and can provide a strong indication of their likelihood to convert. By understanding user intent we are more likely to understand what visitors are looking for, identify unique long-tail keywords and deliver high performing landing pages.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

 

Keyword research – How to do keyword research.

Voice of Customer tools – How to use online Voice of Customer tools to boost conversions.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

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