Definition:

SERP’s (Search engine results pages) are web pages that display the output from a search query from a search engine. Each SERP is unique as almost all search engines customise search results according to such factors as location and browsing history.

serp-for-picnic-blanket-waterproof

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

Keyword research –How to do keyword research.

Link building – 20 powerful link building tools to drive traffic to your site.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

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