How conversion rate optimisation is structured in an organisation will influence whether it is successful or not

Definition:

A saturated main effect is a form of fractional factorial experimental design for multivariate tests. This only measures the main effect of a test as it assumes there is little interaction between the independent variables.

Image of table of comparison between full factorial and fractional factorial design

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

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