Sales force automation (SFA) is software that tracks and manages interactions with prospects and customers, as well as stock control, sales processing and analysing sales forecasts.
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
Types of A/B tests – How to optimise your website’s performance using A/B testing.