Images of different types of CTAs

Definition:

A risk reducer is usually copy that is positioned near or on the CTA that seeks to minimise anxiety about taking a desired action. For instance “No credit card required” or “No deposit required” on a sign up CTA communicates that there is no financial commitment needed to registering with the site.

Images of CTAs with risk reducers

 

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

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