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Definition:

Retargeting is where an organisation displays personalised ads to a website visitor after they have left your site. The process begins with identifying individuals who have shown some interest in a product and then regularly serving these visitors with ads about similar products on websites that they later visit.

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

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