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Recipe

Image of instant cake mix example of IKEA effect

Definition:

A recipe is a set combination of levels of the independent (or input) variables in a multivariate test. It defines each individual combination of variable levels evaluated by a multivariate test.

Image illustrating multivariate testing

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

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