Iterative testing is one of six kinds of testing that are used in conversion optimisation


A real estate test seeks to understand if the elements on a web page are in an optimal location. By testing key assets in different locations on a page you can identify where elements have the most impact on conversion.

This is an example of a real-estate A/B test on Foxybingo where we reduced the size of the hero banner by a third and brought content up from below the fold.

Image of real estate test on Foxybingo



Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.