Iterative testing is one of six kinds of testing that are used in conversion optimisation

Definition:

A real estate test seeks to understand if the elements on a web page are in an optimal location. By testing key assets in different locations on a page you can identify where elements have the most impact on conversion.

This is an example of a real-estate A/B test on Foxybingo where we reduced the size of the hero banner by a third and brought content up from below the fold.

Image of real estate test on Foxybingo

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

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